China

Landmark agreement in Chinese Cinema

China

360 Media have teamed up with Orange Sky Golden Harvest, one of China's largest studios and producers of the original Bruce Lee and Jackie Chan features, to offer European brands a unique opportunity to showcase their brands in one of the most bouyant film markets in the world.

The Hong Kong listed group aim to produce 2 to 3 Chinese language feature films a year that will target the growing new aspirational middle classes that are driving the acquisition of luxury goods and Western brands. 360 have an exclusive deal to provide brands across the feature slate.

The Chinese economy is growing at over 9% per annum and with its cinema attendance. To meet this demand Golden Harvest are embarking on a ambitious expansion plan to become Asia's largest exhibitor with over 500 screens by 2012

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