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Convergent Media

Convergent Media

The internet has changed the way people communicate forever; from social networking sites to media sharing sites like flickr and YouTube, information and access to digital content is more democratic and people want to participate in the process.

It’s no surprise that the media industry is changing, consumers now expect more immersive and interactive forms of entertainment tailored to their interests and want to consume that content in different ways and on their terms. They want New Media and they want it now!

The challenge of content producers across all media now lies in the creation of innovative forms of entertainment that takes advantages of both new technologies and new trends of consumption, whilst generating revenue streams that can sustain their businesses.

It is within this convergent media space where the internet and mobile communications media meets the traditional media channels of Film and TV, music and live events where there is a real opportunity to create a whole new breed of content, content that is not just repurposed but is developed to be a holistic ‘multimedia’ experience.

Over the last 10 years the directors have developed expertise in not only building award winning multi-channel technical platforms, but also in developing innovative business models and creating some of the most widely seen online content.

Not only is this content viewed globally by hundreds of thousands of people every day, generating revenue in the process, but it is also drives the building of marketing lists from subscribers who have a genuine interst in the content you are selling.

TV2.0

A new paradigm in entertainment

TV2.0 is a new breed of cross-platform entertainment  concepts that have been written and holistically designed  by 360° Media to take advantage of all the exciting creative opportunities and possibilities that new technologies offer in entertainment.

The convergent media space offers a great opportunity to bring together and deploy a raft of technologies to create compelling entertainment experiences that are not constrained by any one media.

Platform Development

With the plethora of content portals, VOD systems, content aggregators and distributors currently in the marketplace the big question that is often asked by Financial Directors is why would you ‘roll your own’ when there are products and services out there that could be leveraged more cost effectively?

YouTube

Over the last few years we have been building creative and commercial expertise in this exciting new area, developing and building niche-market channels that are currently ranked in the the UK Top Ten with over 200,000 video views per day and growing.

e-Marketing

A vital part of any new media campaign, and a unique aspect to the medium, is the ability to be able to assess the metrics of users’ interaction with your digital content.