e-Marketing

A vital part of any new media campaign, and a unique aspect to the medium, is the ability to be able to assess the metrics of users’ interaction with your digital content.

Not only does this enable the digital content to be optimized for the target demographic, but it also allows advertising budgets to be targeted more cost-effectively.

All our New Media projects are designed with extensive analytics at the heart of the process: from online videos to social network campaigns and e-mail campaigns all are truly quantifiable and designed to produce compelling and effective results.

All projects are designed to build an email database for future promotion which can then be communicated to via best in breed e-mail marketing tools that are also designed to integrate with social media platforms such as Facebook and Twitter thus maximizing the reach of your message whilst delivering precise metrics of consumption.

See images below for take up rate for subscribers on one project (now 48,000 strong with new member acquisition running about 1 new member every 3 -4 minutes) and screenshots of analysis of email campaign tools.