Platform Development

With the plethora of content portals, VOD systems, content aggregators and distributors currently in the marketplace the big question that is often asked by Financial Directors is why would you ‘roll your own’ when there are products and services out there that could be leveraged more cost effectively?

This is a methodology we understand: a company run by a Scotsman and a Yorkshireman is not going to be wasteful, but there are circumstances that a bespoke content delivery system may be just what you need.

Also if you are a UK based company,  the work can be demonstrated to be innovative and it is  structured correctly then it could qualify for the HMRC R&D tax credits – content delivery systems developed by the team have previously qualified for over £120k tax credits, taking the sting out of the costs of organic development.

Reasons that you may consider developing your own platform include:

Subscription Services
If you have a direct route to market either through subscriptions services with strict licensing constraints on how, when and where the content is consumed (whether audio, visual or textual) then we should be talking to you. We have extensive experience in building audit friendly  technical delivery systems that offer cogent back-end reporting systems to maximize your ROI

Value Chain
Although the economies of scale and level of reach of using a third party can be very compelling, questions have to be asked about the economics of going through a third party who can typically take between 20 and 35% of the revenues.

And in these times of economic uncertainty it is not just the cost of the distribution that is the issue: the fact that the revenues flow through another company's corporate infrastructure, thus leaving the licensor exposed, is a major issue. The directors have personal experience of distributors going into liquidation owing many hundreds of thousands of pounds, which can destabilize any business mdoel.

Many third party platforms are now designed with a robust API thus allowing you to create ’mash-up’ application utilizing best of breed systems components and functionality from other technical partners.

However, one thing you can be sure of, whether it's flash, .Net, or PHP based content delivery platforms or pimped up CMS system, we base all our technical development on commercially driven strategies and bake in robust robust analtyics to help you understand and maximize the ROI and marketing activity to ultimately drive your content business.